Online store connected
to stock and accounting.
An order from your store automatically reserves stock, selects the carrier, prints the label and generates the invoice. Without a single manual re-entry.
How it works
The entire order flow — automated
Full feature overview
Everything for online selling — no extra apps.
Odoo eCommerce covers the entire online shop — from building the storefront through payments and shipping to the B2B portal and marketing.
No-code website builder
Drag & drop editor, professional templates and automatic mobile version. Build your store without a single line of code.
Product variants
Products in multiple colours, sizes and configurations. Customers filter and compare variants directly on the page.
Pricelists and B2B pricing
Different prices for different customers — B2B vs. B2C, loyalty groups, minimum quantities, credit limits.
Multi-store and marketplace
Run multiple stores from the same database. Automatic Amazon integration for marketplace selling.
Cross-sell, upsell and abandoned carts
Automatic complementary product suggestions. Email campaigns targeting customers who didn't complete their order.
Payment gateways — Stripe, PayPal & more
Direct integration with Stripe, PayPal, Authorize.Net, Adyen, Mollie and GoPay. Automatic payment matching.
Carriers — DHL, GLS, Zásilkovna
Carrier integration via Sendcloud and Easypost. Automatic shipping cost calculation, label printing and tracking.
Coupons, gift cards, eWallet
Discount codes, digital gift cards and customer e-wallet — all natively without plugins.
Back-in-stock notifications
Customers subscribe and automatically receive an email when restocked. No missed opportunities.
Analytics — reports and conversions
Abandoned cart overview, best-selling products, revenue and conversions. Integration with Google Analytics and Plausible.
Live chat and customer support
Chat directly on the store with instant notifications for staff. Customer portal for tracking orders and invoices.
Subscriptions and digital products
Sell recurring subscription products and digital content (e-books, licences) — all without external solutions.
Full business overview
One dashboard.
Warehouse, sales and store.
Odoo connects your online store to the whole business — orders from Shoptet or WooCommerce appear right alongside stock levels, open invoices and real-time revenue.
The manager sees on a single screen how many orders are waiting to ship, the value of stock and how revenue is trending — no switching between systems, no waiting for reports.

What Odoo does for you
From order
to customer — automatically.
You also get
B2B customer portal
Wholesale customers order themselves with their own prices and credit limits.
GoPay, Stripe, PayPal
Payment gateways connected directly to Odoo — automatic payment matching.
Omnichannel selling
Online store, marketplace and physical shop — one inventory, one overview.
Connect your store to Odoo
Demo tailored to your store and processes — free, no obligation.