Case studies/Reklamnidarky.cz
Case study

From emails, Word and Excel to one system.

A family business grew into an international operation — but orders still arrived by email and reports were assembled in Excel. Today the whole operation runs in Odoo, available from a phone anywhere.

Odoo
Sales · Inventory · Accounting
Integrations
Own websites · Bank · Signi
Reklamnidarky.cz

What I value most is having the company in my phone and seeing everything online. I reconcile the bank in seconds and our external accountant closes the month much faster.

Reklamnidarky.cz
promotional merchandise for companies and institutions
The story

A family business that grew into an international operation.

Reklamnidarky.cz started as a small family business. It gradually grew into a company that processes hundreds of orders a week, supplies promotional merchandise to companies, schools and institutions across the Czech Republic and abroad, and runs campaigns for well-known sporting events.

But with growing volumes came growing problems. Orders arrived by email, quotes were created manually in Word, reports were assembled in Excel and received invoices were typed in by hand. Every step needed human attention — and there was no single source of truth about the state of the company.

They approached us with a clear goal: bring orders, accounting and operations under one roof. The result is an Odoo that today covers orders from the websites and the internal system, invoices, the bank and a daily overview of the business.

What changed

The company grew. The processes didn't keep up.

Every problem had a concrete solution in Odoo — here they are side by side.

Before
In Odoo
Orders in emails
Enquiries arrived by email; the status of each was tracked down manually.
Centralized orders
Orders from all channels in one place, with a clear status and history.
Quotes in Word
Manual creation, approval by email, no versioning.
Quotes with e-signature
Quotes from Odoo, signed electronically via Signi — no printing or scanning.
Invoices typed in by hand
Retyping from PDFs, no extraction, no bank matching.
OCR and bank matching
Invoices are extracted automatically, payments matched by reference number.
Reports in Excel
Overviews were assembled manually — the data was always from yesterday.
The company in your phone
Key metrics online, in real time, from anywhere — including your phone.
Systems side by side
The websites and the internal system had nothing in common with accounting.
Connected via API
Websites and the internal system connected to Odoo — data flows one way.
OCR by Synwase

An enquiry by email? The order creates itself.

A large share of B2B customers still don't use an order form — they simply write an email. Reklamnidarky.cz now have an easier path: forward the enquiry email to Odoo, our OCR extracts the data and creates the order.

No retyping of items, quantities and contacts into the system. The salesperson just reviews what OCR proposed and confirms.

How our OCR works →
Email → order
1
Customer sends an email
A free-text enquiry, no form.
2
Forward to Odoo
To a dedicated address — one click.
3
OCR extracts the data
Contact, items, quantities and deadline.
4
The order is created
The salesperson reviews and confirms.
Results

Less admin. Faster decisions.

Since going live with Odoo, the company is less dependent on manual processes and the owner has access to data from anywhere. Odoo now serves as the central place for orders, finance and day-to-day operations.

The company in real time
The owner sees the state of the business on phone and computer, without waiting for reports.
Bank in seconds
Daily statement reconciliation instead of manual item-by-item checking.
Faster month-end close
Thanks to structured data, the external accountant closes the month much sooner.
Less manual work
Invoice extraction runs automatically — hours saved every week.
Project scope

What we deployed

System integration
Connecting the company's websites and internal system to Odoo via API.
Orders and quotes
One flow from enquiry through quote to dispatch and invoicing.
OCR by Synwase
Extraction of received invoices and creating orders from forwarded emails.
Bank integration
Downloading statements and automatic payment matching by reference number.
Electronic signatures
Quotes and contracts signed via Signi, no printing or scanning.
Overviews and dashboards
Key company metrics available online, in real time, on mobile too.

Is your operation scattered like this too?

We'll show you what your operation could look like in one system — 30 minutes, on your data, no commitment.